Karma of Making Connections: A Success Story in Progress. . .
Recently, I blogged about the The Karma of Making Connections, and I hinted at two possible recent connections that I made. Unfortunately, one of the connections will not formalize after introductions and some initial email exchanges.The following is the result of the second introduction/connection. Enjoy!
Sunmerry's has been looking to evolve their demographic from an older brand frequented by moms buying bread for their children to a younger and hipper generation of Taiwanese. We needed a way to reach this younger audience and was fortunate enough to pair up with local youtube sensation Jesus - who runs a youtube channel literally titled, "Foreigner doesn't teach English." A large portion of his audience is Taiwanese youth, with his funny and wacky observations of Taiwanese culture and life.
In order to reach this co-working together in reaching a younger audience, Sunmerry's planning group and executives had to recognize that we were unsuited to truly understand and reach a youth audience. Therefore, we turned to outside help.
Left to Right: Ada, Jesus and Nikki |
In the meantime, if you watch this video and you're in Taipei, stop by a local Sunmerry's to collect your free treat! (Only good till end of July 2015).