How Do You Pull Users onto a SaaS Platform Powered by the Internet?
Sometimes, internet and mobile startup companies could learn a thing or two form old school sales and marketing techniques in their efforts to gain users for a new platform housed in the Cloud.
A very common challenge in building a B2B platform is the enablement of multiple parties on this new system. It is often difficult to cajole and push hesitate users onto a new platform. Patisco through its Pedaling Forward program targeted for the bicycle community managed to gain 100+ bicycle shops throughout North America and Europe working together with 30+ bicycle and bicycle component manufacturers in Taiwan!
This
process has literally been a door to door process of meeting with many
suppliers in Taiwan and then subsequently meeting many bicycle retailers at
Bicycle Shows, Events as well as simply walking in the door of their respective
shops in various parts of the world.
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| Photo from Pedaling Forward |
In this day and age, some times some good old fashion Door to Door sales is what it takes to build a platform of users. See classic film about legendary Bill Porter in this Door to Door Film Clip. Porter who was born with cerebral palsy, refused to take disability and instead convinced the Watkins company to let him work a 7 mile route selling Watkins catalogue goods door to door. His optimistic determination enabled him to become the company's top seller!
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